The world is changing rapidly – and as a result so are people’s online behaviours. Consumers are connecting with brands in new ways, and are looking for more personalised, authentic interactions.
So how can brands survive in this new era, and continue to provide stellar experiences and spark relevant conversations with their customers?
In this two-part webinar series, Nordic Morning is taking a panel of experts from the stage to the sofa and giving you the chance to pick their brains about behavioural and emotional marketing – at a time when it’s never been more important.
Ask our experts anything you want to know about behavioural and emotional marketing in today’s ever-changing digital climate.
Behavioural Marketing Q&A – via Zoom
Date: Tuesday 8.9.2020
Time: 13.00-13:50 (CEST)
Emotional Marketing Q&A – via Zoom
Date: Thursday 10.9.2020
Time: 13:00-13:50 (CEST)
Behavioural marketing is the practice of targeting individuals with relevant messages based on their previous behaviour and actions.
In this Q&A discussion, our experts will explore how leading brands are harnessing the power of behavioural marketing to deliver more relevant messages, sharing first-hand insights from some of our biggest clients, including L’Oréal, Nestle and Siemens.
Lia Eriksson (Creative Director)
Martin Björklund (Senior Client Director)
Fredrik Lindvall (Senior Digital Marketing Consultant)
Emotional marketing is the practice of creating brand messaging that directly appeals to a customer or prospect’s emotional state, needs and aspirations.
In this session, our experts will explore the difference between demographic and emotional marketing, and how you can use emotional data to drive business results.
Caroline Ljungberg (Marketing Strategist)
Ante Demirian (Head of Data and Customer Inisights)
Stefan Borell (Senior Service Designer)
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